Even if you use the right tools, your efforts can be wasted without a proper communications and content marketing strategy . Here are some key statistics to give you ideas:
25. Personalized emails have an 82% higher open rate than generic emails.
Personalization is about tailoring the content of your emails to each recipient. This could be using their name, mentioning past interactions, or segmenting your email list based on donor behavior . People are more likely to open emails that feel personally relevant to them.
To help with personalization, consider using an email marketing tool like Constant Contact.
This platform allows you to add dynamic content to your subject lines, including thailand mobile database the contact’s name. If you haven’t captured their name in your database, you can use a fallback option such as “Friend” or “Valued Member.”
Personalizing the subject line in your email marketing campaigns
You can read more about this platform in our Constant Contact review.
26. 58% of donors prefer to speak to someone at the nonprofit organization rather than the brand itself.
People tend to trust and connect more with other individuals than with faceless organizations. This approach can be particularly effective in email fundraising.
For example, in email campaigns, messages could come from a specific team member rather than a generic email from the organization. You can even create a professional email using the team member’s name, like [email protected], to add an even more personal touch.
WPBeginner's email signature generator
Alternatively, you can use our free tool to create a custom and personal email signature . This allows you to design a professional email signature that displays your name, position, and profile picture so that users can see that the email is coming from a real person and not a bot.
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