The business gets compensated accordingly

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Publishers have realized the importance of including content in video format, on their sites. We need to note that the average user accessing the Internet lacks the patience to read lengthy content. Here, the information conveyed by short videos will do the job for you.

Google has set very high standards for any content on the Internet to be categorized as top-quality one. In this respect, things have become tougher than they were until about a few years back, for website publishers. Consequently, they are putting in a lot of hard work to make certain that their portal has content that is unique. Site owners are making use of multimedia to give content that both appeals to users and meets Google standards.
The publishers are allocating space for ads on specific pages of the portal, to bring about a rise in revenues. Though this pattern of display advertising is not new; yet, it is still very effective in website monetization.

More and more portal owners are opting for native advertising, which is cambodia phone number data considered to be a better option than having display ads. The native ads easily get blended with the content and they just appear as a continuation of what the user is reading/ viewing. They do not interrupt user activity; the overall user experience is not hindered.


Many businesses have learned the hard way that disruptive ads will only make consumers leave their sites for good. This situation can be avoided by relying more on native ads.