How Social Media Motivates Donors to Take Action
Posted: Tue Feb 11, 2025 5:20 am
Social media platforms play a major role in generating donations for nonprofits. Here’s what the latest statistics reveal:
19. Facebook dominates as the top platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
Facebook is the top platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
If Facebook is successful in generating donations, it is undoubtedly thanks to the size and diversity of its user base.
However, it’s important to note that these statistics don’t apply universally. The ideal platform for your organization depends on your specific audience.
For example, if your association focuses on issues facing younger oman mobile database generations, Instagram or TikTok might yield better results.
A good example is To Write Love on Her Arms, a non-profit movement that focuses on mental health. Since this topic is quite popular with a younger audience, it has a large following on Instagram.
TWLOHA's Instagram page
20. TikTok's audience for nonprofits jumped 112% in 2024, far outpacing Facebook (6%) and Instagram (11%), while Twitter/X saw a slight 1% decline in followers.
TikTok's rapid growth can be linked to its popularity among younger users and its algorithm that supports the discovery of new content.
If it makes sense for your nonprofit, then consider creating a TikTok account to raise awareness for your causes.
Once you start creating content, you may also want to embed TikTok videos on your WordPress site using Smash Balloon. Doing this can let your audience know about your presence on TikTok and increase your follower count.
19. Facebook dominates as the top platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
Facebook is the top platform for social media donations (48%), compared to 24% on Instagram and less than 10% on other platforms.
If Facebook is successful in generating donations, it is undoubtedly thanks to the size and diversity of its user base.
However, it’s important to note that these statistics don’t apply universally. The ideal platform for your organization depends on your specific audience.
For example, if your association focuses on issues facing younger oman mobile database generations, Instagram or TikTok might yield better results.
A good example is To Write Love on Her Arms, a non-profit movement that focuses on mental health. Since this topic is quite popular with a younger audience, it has a large following on Instagram.
TWLOHA's Instagram page
20. TikTok's audience for nonprofits jumped 112% in 2024, far outpacing Facebook (6%) and Instagram (11%), while Twitter/X saw a slight 1% decline in followers.
TikTok's rapid growth can be linked to its popularity among younger users and its algorithm that supports the discovery of new content.
If it makes sense for your nonprofit, then consider creating a TikTok account to raise awareness for your causes.
Once you start creating content, you may also want to embed TikTok videos on your WordPress site using Smash Balloon. Doing this can let your audience know about your presence on TikTok and increase your follower count.