How to Use Google Search

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As with traditional Facebook ads, the main value of this approach lies in the targeting capabilities of Facebook itself; after all, B2B decision-makers are still people. You can customize your target audience, creative, and marketing budget as finely as you like. The platform’s 1.8 billion daily active user base speaks for itself.

Pay-Per-Click (PPC)
Google search ads are another effective way to generate highly targeted leads. However, there are many factors to consider for this approach to be successful:

requires testing and optimization.
Your keyword research needs to be thorough. Every click is iran telegram data going to cost you money, so you need to make sure the user intent is optimal. Semrush’s PPC Keyword Tool can help you with this.


Exploit the database

Thanks to Semrush's very powerful database, Keyword Magic Tool is able to generate hundreds of keywords related to a single keyword that you have entered.

To help you generate new keywords, Semrush ranks the expressions found based on the main term that is added to yours.

semrush keyword magic
On the left, we find the different categories that are used to classify the keywords found by Semrush. For example, we find expressions containing the word “sale”, “purchase” or even “cellar”. We also find other ways to filter the results at the top of the table: exclusion of keywords, filtering by Keyword Difficulty or by volume to speed up keyword searches.