Marketers need to pay close attention to higher bounce rates and single-page sessions
Posted: Tue Feb 11, 2025 4:59 am
Do you need help increasing your conversion rate?
Learn how to increase your conversion rate with smart data-driven decisions and using marketing automation software.
Conversion increase
A higher bounce rate can be due to, among other factors, slow loading times for your landing pages. Identifying and rectifying any issues is crucial so you can achieve a low bounce rate and chase those magical higher conversion rates.
Another thing to point out here is that Google and other latvia phone number data motoare de căutare also use high bounce rates as a factor to rank your site. If you have a high bounce rate and don’t address it, then your online store’s organic search rankings may drop.
How do you calculate bounce rate?
Bounce rate isn't too complicated, and you can use tools like Google Analytics to help you.
Simply put, bounce rate is calculated by dividing the number of visitors who leave without taking any action within a given period of time by the total number of visitors to your site and multiplying by 100.
For example, if your site had 10,000 visitors in a 30-day period and 1,000 of them left without proceeding further, then your bounce rate would be 10% (which would be a very good bounce rate).
What is the average bounce rate?
Rata medie de respingere a comerțului electronic este 47% . However, as with other metrics like ACR, average bounce rates can vary across industries and even based on the type of device used to access your site (tip: if your site isn’t optimized for mobile , you’ll see a high bounce rate from consumers using mobile devices).
Learn how to increase your conversion rate with smart data-driven decisions and using marketing automation software.
Conversion increase
A higher bounce rate can be due to, among other factors, slow loading times for your landing pages. Identifying and rectifying any issues is crucial so you can achieve a low bounce rate and chase those magical higher conversion rates.
Another thing to point out here is that Google and other latvia phone number data motoare de căutare also use high bounce rates as a factor to rank your site. If you have a high bounce rate and don’t address it, then your online store’s organic search rankings may drop.
How do you calculate bounce rate?
Bounce rate isn't too complicated, and you can use tools like Google Analytics to help you.
Simply put, bounce rate is calculated by dividing the number of visitors who leave without taking any action within a given period of time by the total number of visitors to your site and multiplying by 100.
For example, if your site had 10,000 visitors in a 30-day period and 1,000 of them left without proceeding further, then your bounce rate would be 10% (which would be a very good bounce rate).
What is the average bounce rate?
Rata medie de respingere a comerțului electronic este 47% . However, as with other metrics like ACR, average bounce rates can vary across industries and even based on the type of device used to access your site (tip: if your site isn’t optimized for mobile , you’ll see a high bounce rate from consumers using mobile devices).