Don’t waste your negative keywords
Posted: Tue Feb 11, 2025 4:52 am
Let’s say you agree that better targeting can put your ad in front of more interested users and increase your return on investment (ROI). Maybe you already have some search terms in mind that you want to exclude from your campaigns to help you focus on the most important keywords.
Instead of manually adding the same negative keywords to individual campaigns, you can create a negative keyword list that includes those terms and apply your list to all future campaigns.
How does poor targeting affect your ROI?
As we mentioned earlier, showing your ad to someone whose search intent has nothing to do with your business will result in either a wasted impression or a wasted click, depending on whether or not the user clicks on the ad.
A wasted click is a direct waste of advertising budget because indonesia telegram data you are literally paying per click. Too many clicks that don’t convert into a sale can render the entire campaign useless.
Your ad’s click-through rate (CTR) measures how often people who see your ad actually click on it. The more impressions that result in a click, the higher the ad’s CTR. If the keywords you target are too broad and fewer and fewer people click on your ad, your CTR will eventually drop.
Using the example of memory foam mattresses, let's look at targeting a campaign.
irrelevant keywords
Irrelevant keywords : sleep, foam, mattress pads, bedspreads, sleep studies, dreams
Relevant Keywords : memory foam, memory foam mattress, best memory foam mattress, memory foam double mattress
Most Relevant Keywords : memory foam mattress, memory foam, best memory foam mattresses, memory foam mattress 2 person
Understanding how CPC works is the first step to reducing costs and improving your ROI. In short, according to the Ad Rank formula…
Instead of manually adding the same negative keywords to individual campaigns, you can create a negative keyword list that includes those terms and apply your list to all future campaigns.
How does poor targeting affect your ROI?
As we mentioned earlier, showing your ad to someone whose search intent has nothing to do with your business will result in either a wasted impression or a wasted click, depending on whether or not the user clicks on the ad.
A wasted click is a direct waste of advertising budget because indonesia telegram data you are literally paying per click. Too many clicks that don’t convert into a sale can render the entire campaign useless.
Your ad’s click-through rate (CTR) measures how often people who see your ad actually click on it. The more impressions that result in a click, the higher the ad’s CTR. If the keywords you target are too broad and fewer and fewer people click on your ad, your CTR will eventually drop.
Using the example of memory foam mattresses, let's look at targeting a campaign.
irrelevant keywords
Irrelevant keywords : sleep, foam, mattress pads, bedspreads, sleep studies, dreams
Relevant Keywords : memory foam, memory foam mattress, best memory foam mattress, memory foam double mattress
Most Relevant Keywords : memory foam mattress, memory foam, best memory foam mattresses, memory foam mattress 2 person
Understanding how CPC works is the first step to reducing costs and improving your ROI. In short, according to the Ad Rank formula…