The Importance of Online Presence for Small Businesses
Posted: Tue Feb 11, 2025 4:38 am
Many small businesses pay very little attention to their online presence and e-notoriety. However, having an online presence is giving your business the keys to success.
This is especially true in niche markets , where it is possible to quickly become number 1 thanks to the right techniques and digital tools.
In this article, Semrush explains why you should work on your online development and how to go about it. Let's get started!
Responding to new consumption patterns and anticipating competition
Whatever its size, a company always needs to work on its reputation .
Over time, simple word of mouth has been replaced or accompanied by more modern methods and tools, which are therefore more in line with consumer habits.
Small and medium-sized enterprises (SMEs) are not spared by hong kong telegram data these changes. Often positioned in a niche market , they must pay attention to their communication and visibility. Especially since a stronger competitor can appear at any time.
Consumer habits have also changed, whether shopping online or in-store.
Today, 80% of consumers research a business or store before going there or buying online. This clearly shows that without online visibility , consumers are likely to go to a competitor who is present on the web.
This is particularly true in 2021, after several successive lockdowns which forced consumers to have to plan their outings more precisely and therefore to find out about store opening hours, for example.
This is especially true in niche markets , where it is possible to quickly become number 1 thanks to the right techniques and digital tools.
In this article, Semrush explains why you should work on your online development and how to go about it. Let's get started!
Responding to new consumption patterns and anticipating competition
Whatever its size, a company always needs to work on its reputation .
Over time, simple word of mouth has been replaced or accompanied by more modern methods and tools, which are therefore more in line with consumer habits.
Small and medium-sized enterprises (SMEs) are not spared by hong kong telegram data these changes. Often positioned in a niche market , they must pay attention to their communication and visibility. Especially since a stronger competitor can appear at any time.
Consumer habits have also changed, whether shopping online or in-store.
Today, 80% of consumers research a business or store before going there or buying online. This clearly shows that without online visibility , consumers are likely to go to a competitor who is present on the web.
This is particularly true in 2021, after several successive lockdowns which forced consumers to have to plan their outings more precisely and therefore to find out about store opening hours, for example.