New customer contact points

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Traditional sales activities only allowed you to reach a limited number of customers. However, by utilizing web marketing, you can efficiently approach a wider range of potential customers.
For example, if you perform SEO (search engine optimization) and appear at the top of search results, you can be found by potential customers who are not yet aware of your company. By utilizing listing ads and SNS campaigns, you can easily approach potential customers with specific needs.

Improved accuracy through data utilization
Furthermore, one of the great attractions of web marketing is the possibility of utilizing data. By analyzing website access data and social media responses, you can get a concrete understanding guatemala phone number list of what your customers want. By improving your measures based on this information, you can achieve more effective marketing activities.

Hidden challenges in web marketing
Although the benefits of web marketing are many, there are some challenges that must be overcome to be successful.

Not setting proper goals
A common problem faced by many companies is that they proceed with measures without setting clear KPIs (key performance indicators). For example, they may set a goal of "increasing the number of site visitors," but fail to specifically define how that will lead to sales . This makes it impossible to measure the effectiveness of measures, and makes it difficult to see areas for improvement.