Visibility in SERPs: what has changed?
Posted: Mon Feb 10, 2025 10:26 am
Average session length
Goal Conversion Rate
Pages/Session
The table is accompanied by a pie chart that represents traffic sources so you can get a clearer view of the contribution of organic search.
Source: Google Search Console
SEO Report Template by Semrush: Search Visibility
The second page of the report will help you understand your organic performance in more detail.
The first section, dedicated to your visibility in the SERPs, includes:
Average Position : An average of your positions for each keyword you rank for.
Site CTR : Indicator of issues with snippets (meta titles and belgium telegram data meta descriptions). CTR can change when a competitor gets a featured snippet or other SERP feature.
Clicks : The number of times people clicked on your website from the search results page.
Impressions : The number of times your website appeared on the search results page (without necessarily being clicked on).
In the comments section of the report, you can record the activities that were effective for your visibility. You may have rewritten your content following some best practices to get more clicks and impressions, or you may have worked on meta descriptions to increase CTR.
Keep in mind that your visibility can decrease due to competitor activity, a factor that is beyond your control, so you will need to monitor this in the Position Changes report and document it here as well.
For a more detailed analysis of your visibility in SERPs, you can use Semrush's Organic Search report .
Goal Conversion Rate
Pages/Session
The table is accompanied by a pie chart that represents traffic sources so you can get a clearer view of the contribution of organic search.
Source: Google Search Console
SEO Report Template by Semrush: Search Visibility
The second page of the report will help you understand your organic performance in more detail.
The first section, dedicated to your visibility in the SERPs, includes:
Average Position : An average of your positions for each keyword you rank for.
Site CTR : Indicator of issues with snippets (meta titles and belgium telegram data meta descriptions). CTR can change when a competitor gets a featured snippet or other SERP feature.
Clicks : The number of times people clicked on your website from the search results page.
Impressions : The number of times your website appeared on the search results page (without necessarily being clicked on).
In the comments section of the report, you can record the activities that were effective for your visibility. You may have rewritten your content following some best practices to get more clicks and impressions, or you may have worked on meta descriptions to increase CTR.
Keep in mind that your visibility can decrease due to competitor activity, a factor that is beyond your control, so you will need to monitor this in the Position Changes report and document it here as well.
For a more detailed analysis of your visibility in SERPs, you can use Semrush's Organic Search report .