You could have segmented your mobile audience and sent them

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Simply modifying your email subject line can do the job. Source: Martech Source: Martech Include the recipient's name in the subject line of your email. Instead of using "Dear Customer" or "Dear User," use "Dear John." The same goes for the body text of your email. Instead of starting your email with a generic greeting, address the recipient by name. Make your emails mobile-friendly Over 80% of emails are opened on a mobile device, and with mobile usage skyrocketing, this number will only increase in the future.

Checking email on a phone is the slovenia phone number library first thing most people do in the morning. So, if your emails aren’t mobile-friendly, over 80% of your recipients won’t be able to consume your content. And if you keep sending non-mobile-friendly emails, subscribers will unsubscribe. In the past, when some people used mobile phones, mobile-optimized emails. This is not a viable option now, as almost everyone checks email on their phone.



It is essential to make all your emails mobile-responsive. Send your messages at the right time Imagine creating an irresistible email marketing campaign that didn’t generate engagement because you sent it at the wrong time. Sending emails at the right time is a critical aspect of a successful email marketing strategy. Email marketing benchmarks show that email open rates range from 20% to 22% on weekdays and drop to 17-18% on weekends.