Surprise and delight is a way to interrupt shopper’s usual routine. It gives brands the chance to capture their attention and make them feel valued. Though it’s a successful strategy for ecommerce stores looking to engage with customers, surprise and delight is an art and a science that has to be executed correctly in order to strike the right chord with customers.
Flows allows merchants to create customer journey enhancements. Plus, Recharge has made it even easier to do so by creating templates that merchants can use right out of the denmark telegram screening box, including one for surprise and delight. This allows brands to add a free gift or discount on an order and optimize customer incentives using A/B testing.
In turn, stores can make customers feel valued and even generate interest in a specific product.
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