Gradually increase sending volume
Posted: Tue Feb 04, 2025 8:52 am
Improve Email Deliverability: Best Practices
By improving your reputation profile, you will increase the success score. These are email deliverability best practices to achieve that.
#1 Send emails to a highly engaged list, with a high click rate
The threshold here for “high click rate” will depend on the industry you’re in. That’s why subscriber segmentation will be your best friend.
For ecommerce that sells apparel, small electronic devices, books or household pieces, the average click rate is 5-6%.
#2 Make sure the email is wanted
This means that the subscriber croatia telegram screening explicitly agreed to receive an email. That’s why lists must be opt-in and preferably GDPR-compliant.
As already discussed, if you have 500,000 emails in a list, starting your email marketing by sending campaigns to all of them immediately is a really bad idea.
If you start sending large batches on day one, inbox providers might see this as a threat and a spam attack. Therefore, your email will automatically be marked as spam.
#4 Keep your contact list clean
Statistically, 30% of subscribers change email addresses once per year. So you should clean and take care of your list periodically.
If someone hasn’t interacted (clicked on your emails) in the last 12 months, that contact should be treated as inactive.
By improving your reputation profile, you will increase the success score. These are email deliverability best practices to achieve that.
#1 Send emails to a highly engaged list, with a high click rate
The threshold here for “high click rate” will depend on the industry you’re in. That’s why subscriber segmentation will be your best friend.
For ecommerce that sells apparel, small electronic devices, books or household pieces, the average click rate is 5-6%.
#2 Make sure the email is wanted
This means that the subscriber croatia telegram screening explicitly agreed to receive an email. That’s why lists must be opt-in and preferably GDPR-compliant.
As already discussed, if you have 500,000 emails in a list, starting your email marketing by sending campaigns to all of them immediately is a really bad idea.
If you start sending large batches on day one, inbox providers might see this as a threat and a spam attack. Therefore, your email will automatically be marked as spam.
#4 Keep your contact list clean
Statistically, 30% of subscribers change email addresses once per year. So you should clean and take care of your list periodically.
If someone hasn’t interacted (clicked on your emails) in the last 12 months, that contact should be treated as inactive.