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Posted: Tue Feb 04, 2025 8:40 am
What is lead generation?
How to generate leads?
How to improve lead generation with a CRM?
How does CRM feed the lead generation process?
What is lead generation?
To understand what lead generation is , it is necessary to go back to the definition of a lead. This term refers to a business contact who has shown interest in a company's offering. It is therefore likely to turn into a customer.
A person is considered interested in a company's products or services when dominican republic mobile numbers list they have taken specific actions. This may include:
Visited a product page multiple times;
Completed a form to obtain information or download a white paper;
Subscribed to the company newsletter;
Completed a survey;
Requested a demo.
Want to know more?
I contact an expert
In other words, a contact is a lead from the moment they provide personal data (name, phone number, email address, etc.) or voluntarily contact a company. This is why the concept of lead and inbound marketing, which consists of bringing in contacts on their own, instead of going to find them, are generally associated.
Everything you need to know about lead generation
Also called lead generation, lead generation is the first step in the customer acquisition journey. It is the process of attracting contacts interested in a company's offer with the aim of transforming them into customers. As an illustration, lead generation on a website aims to bring qualified visitors to its pages. To do this, it is necessary to offer them relevant content.
The goal of lead generation is to help your contacts form a positive opinion about your company so that they want to contact your salespeople or agree to be approached by them.
How to generate leads?
How to improve lead generation with a CRM?
How does CRM feed the lead generation process?
What is lead generation?
To understand what lead generation is , it is necessary to go back to the definition of a lead. This term refers to a business contact who has shown interest in a company's offering. It is therefore likely to turn into a customer.
A person is considered interested in a company's products or services when dominican republic mobile numbers list they have taken specific actions. This may include:
Visited a product page multiple times;
Completed a form to obtain information or download a white paper;
Subscribed to the company newsletter;
Completed a survey;
Requested a demo.
Want to know more?
I contact an expert
In other words, a contact is a lead from the moment they provide personal data (name, phone number, email address, etc.) or voluntarily contact a company. This is why the concept of lead and inbound marketing, which consists of bringing in contacts on their own, instead of going to find them, are generally associated.
Everything you need to know about lead generation
Also called lead generation, lead generation is the first step in the customer acquisition journey. It is the process of attracting contacts interested in a company's offer with the aim of transforming them into customers. As an illustration, lead generation on a website aims to bring qualified visitors to its pages. To do this, it is necessary to offer them relevant content.
The goal of lead generation is to help your contacts form a positive opinion about your company so that they want to contact your salespeople or agree to be approached by them.