OK, that sounds really contradictory! Say more about that.
Posted: Tue Feb 04, 2025 6:58 am
Q: Kno has grown super fast, so you’ve worked with a ton of brands already on this. What are the things you most frequently see brands get wrong when they’re setting up their post-purchase surveys?
Jeremiah: Typically, it comes down to either not sticking with survey questions long enough to see trends over time, or sticking with the same survey questions for too long.
Jeremiah: Yeah, and that’s because it depends on what you’re actually looking for. If you want to understand in aggregate how your customers are discovering you, you want to ask brazil telegram screening the same question every time in a standardized way, because you’re looking for variances in that data.
On the other hand, if you want to understand why somebody is buying your product, you actually do want to change that question regularly. It’s nuanced, but the goal of the question is to dig deeper into the motivations and angles you might be missing.
If people are buying because they saw it on TV, you might want to dive deeper to figure out if it was a commercial or a product placement, or what channel they saw it on.
Q: So you would do that through follow-up questions, correct?
Jeremiah: Yeah, and we do find a lot of people only want to ask one question. But while you don’t want to ask too many questions, we find that people are actually super willing to answer more questions if they’re relevant. People are more willing to give you that data if you’re giving them something meaningful.
Jeremiah: Typically, it comes down to either not sticking with survey questions long enough to see trends over time, or sticking with the same survey questions for too long.
Jeremiah: Yeah, and that’s because it depends on what you’re actually looking for. If you want to understand in aggregate how your customers are discovering you, you want to ask brazil telegram screening the same question every time in a standardized way, because you’re looking for variances in that data.
On the other hand, if you want to understand why somebody is buying your product, you actually do want to change that question regularly. It’s nuanced, but the goal of the question is to dig deeper into the motivations and angles you might be missing.
If people are buying because they saw it on TV, you might want to dive deeper to figure out if it was a commercial or a product placement, or what channel they saw it on.
Q: So you would do that through follow-up questions, correct?
Jeremiah: Yeah, and we do find a lot of people only want to ask one question. But while you don’t want to ask too many questions, we find that people are actually super willing to answer more questions if they’re relevant. People are more willing to give you that data if you’re giving them something meaningful.