Mitigating risk with test runs

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If it all sounds quick and easy, know that the third step in the process tends to eat up the most time. When you export your subscriber information from your current platform, it’ll be in the form of a CSV spreadsheet or JSON file. From there, you need to manually update the file so it’s formatted correctly to match the new platform.

Both CSV and JSON will get the job done, but JSON is better equipped for large migrations because its hierarchical structure makes it faster to import. If you’re bringing over a hundred thousand subscribers, it can be the difference between hours or days. ProTip: Check with your selected solution to see which format they rely on for migrations.


There is one surefire way to azerbaijan telegram screening ensure your migration day goes smoothly, and it’s going through a test run or two before the big day. Attempting to import your subscribers only to learn that part of the formatting conflicts with the new platform — or even worse, that subscribers’ payment methods didn’t make it over — can take days or even weeks to fix. It’s worth spending an hour or two to run through the process and smooth out any rough edges.

Any platform worth its salt will have a tool you can use to go through a dry run. Take advantage of this opportunity and go through the entire process for at least one subscriber. Add yourself or a fellow coworker to your existing platform, export your details, clean it up, and import it into the new system. If everything looks good, go one step further and run a subscription charge. Make sure the charge successfully imports into your eCommerce account before you refund yourself.

If everything goes through smoothly, the hard part is over, and you can breathe a sigh of relief as you go into the final test. Export a subset of 100-1000 customers to run a final test import. Go through the process of cleaning up the JSON file and making sure that everything imports correctly. This will help familiarize yourself with the process and the changes you must make before you export your entire customer base for the real migration.