The challenges of this new customer relationship?

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Towards agile customer service
More and more e-commerce companies are now relying on commercial CRM to give their customer service an agile character. The idea is to increase customer knowledge tenfold, with a view to new avenues leading to customer satisfaction. As the cherry on the cake, marketers and salespeople are happy to lend themselves to Nudge marketing (gentle incentive). This takes the form of short messages aimed at enhancing the customer journey, while avoiding an anxiety-provoking atmosphere.






The post-Covid 19 customer relationship trend involves the massive use belgium mobile numbers list of CRM software . An omnichannel tool that allows you to follow up on customer expectations more effectively. Indeed, consumers are multiplying communication channels (SMS, email, social networks, etc.) to formulate their requests. They are becoming more and more demanding in terms of customer experience. Thanks to the CRM solution, marketers and salespeople are able to better contextualize them, with a view to providing relevant responses that meet demands.





How does CRM respond to the new uses of 2021?


CRM is establishing itself as the solution best suited to the new evolution of customer relations . This tool effectively offers the possibility of analyzing requests from various channels, on a single interface. Better still, it allows marketers, salespeople and customer service agents to communicate with each other, to follow up on requests from certain customers deemed too demanding.
In practice, Microsoft Dynamics 365 is the benchmark. A SaaS or On Premise CRM tool that offers a multitude of sales, marketing and service features. It is notably part of the Dynamics suite allowing business intelligence. It can be integrated without any worries into the company's ERP software.