You don’t have to create all the content yourself. User-generated content (UGC) can be a game-changer in video commerce. Encourage your customers to share their experiences with your products in videos. You can curate and feature UGC within your shoppable videos with SaaS tools.
Let’s say you sell outdoor gear. You can invite your customers to submit videos of their adventures using your products. By showcasing these videos in your shoppable content, you colombia telegram screening engage your audience and provide social proof of your product’s quality and utility.
Nurturing Leads Through Email Marketing
Lead generation is fantastic, but what you do with those leads matters even more. Email marketing can be a potent tool to nurture leads and turn them into loyal customers. When viewers engage with your shoppable videos, capture their email addresses and create tailored email campaigns.
A well-timed email with product recommendations, exclusive offers, or educational content can keep your brand top-of-mind. Here’s a tip: “Segment your email list based on viewer preferences and behaviors to send personalized messages.”
Imagine someone watched a video about healthy cooking on your food-related website. You can email them recipes, cooking tips, and product suggestions related to their interests. This targeted approach increases the likelihood of conversions.
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