Don't give the reader all the information in your story
Posted: Sat Dec 07, 2024 6:10 am
Your product storytelling: don’t show the product!
Exit traditional advertising! People are sick and tired of seeing ads extolling the merits of the latest Dyson vacuum cleaner with the product in close-up from every angle.
They want to know what the product brings to them. What is the customer benefit of your offer? Take inspiration from the advertisements of brands that have perfectly understood how to do it. Here are two examples:
Why do these ads work?
A member of the target audience is chosen as the hero of switzerland whatsapp the storytelling
The narration is effective: incident, twists, denouement. It's a mini-film
The emotion is there!
What works for video in advertising can be translated into words in writing. Inspiration is everywhere!
Want to use storytelling in your blog posts? Follow my free training to learn how to write an optimized blog post:
This way for the training offered!
The Golden Rules of a Good Story
Here are some rules to follow to write a good story!
From the action you will incorporate
Delete the verb "to do" from your vocabulary and use a variety of action verbs: run, catch, marvel, climb, play, sing, rave, explode...
You will express yourself naturally
No need to use words that no one understands, it will even be counterproductive and your customers will feel like they are being looked down upon.
In three stages, you will write
Every good story starts with an initial state, continues with a conflict or a twist and ends with the resolution of the problem. Instead, reread Goldilocks or Little Red Riding Hood ^^ (this is not an immutable rule however but it can help you get started).
The hero of the story, your client will be
No matter what you sell, your customer must be at the center of your communication and therefore the hero of your story.
Rhythm and pauses, you will give
A text is music. There must be moments of frantic pace and calmer moments but also silences to create suspense, surprise, contemplation or even laughter. In short, air out your text (or your video) and visualize it!
From your experiences you will use
Real life isn’t the theme song to Little House on the Prairie. Your readers don’t want to feel like everything is great and nothing is hard in your life. They want blood, sweat, and tears! Use your experiences to connect with them.
Your opinion, you will give
You can't please everyone, that's a fact. So don't be afraid to assert your thoughts . You'll come across as confident and guess what? You'll inspire confidence.
Ultimately, writing a story is not complicated.
It should be simple, familiar (in the sense that it resonates with your customer) and emotional. People love twists, drama, suspense!
Every story is a promise
It can be as simple as the famous “once upon a time” .
Take for example Joel Dicker's book, The Truth About the Harry Quebert Affair or The Baltimore Book . In both of these novels, the hero is Marcus Goldman.
Dicker writes in the first person and transforms himself into a narrator through his character. It's as if he were saying to you: "Come, I'm going to tell you a story. It didn't happen to me, it's someone else's story, but you're going to like it."
“A good promise is like a rock that you throw backwards in a slingshot and it propels you forward and through the story until the end.” Andrew Stanton
Exit traditional advertising! People are sick and tired of seeing ads extolling the merits of the latest Dyson vacuum cleaner with the product in close-up from every angle.
They want to know what the product brings to them. What is the customer benefit of your offer? Take inspiration from the advertisements of brands that have perfectly understood how to do it. Here are two examples:
Why do these ads work?
A member of the target audience is chosen as the hero of switzerland whatsapp the storytelling
The narration is effective: incident, twists, denouement. It's a mini-film
The emotion is there!
What works for video in advertising can be translated into words in writing. Inspiration is everywhere!
Want to use storytelling in your blog posts? Follow my free training to learn how to write an optimized blog post:
This way for the training offered!
The Golden Rules of a Good Story
Here are some rules to follow to write a good story!
From the action you will incorporate
Delete the verb "to do" from your vocabulary and use a variety of action verbs: run, catch, marvel, climb, play, sing, rave, explode...
You will express yourself naturally
No need to use words that no one understands, it will even be counterproductive and your customers will feel like they are being looked down upon.
In three stages, you will write
Every good story starts with an initial state, continues with a conflict or a twist and ends with the resolution of the problem. Instead, reread Goldilocks or Little Red Riding Hood ^^ (this is not an immutable rule however but it can help you get started).
The hero of the story, your client will be
No matter what you sell, your customer must be at the center of your communication and therefore the hero of your story.
Rhythm and pauses, you will give
A text is music. There must be moments of frantic pace and calmer moments but also silences to create suspense, surprise, contemplation or even laughter. In short, air out your text (or your video) and visualize it!
From your experiences you will use
Real life isn’t the theme song to Little House on the Prairie. Your readers don’t want to feel like everything is great and nothing is hard in your life. They want blood, sweat, and tears! Use your experiences to connect with them.
Your opinion, you will give
You can't please everyone, that's a fact. So don't be afraid to assert your thoughts . You'll come across as confident and guess what? You'll inspire confidence.
Ultimately, writing a story is not complicated.
It should be simple, familiar (in the sense that it resonates with your customer) and emotional. People love twists, drama, suspense!
Every story is a promise
It can be as simple as the famous “once upon a time” .
Take for example Joel Dicker's book, The Truth About the Harry Quebert Affair or The Baltimore Book . In both of these novels, the hero is Marcus Goldman.
Dicker writes in the first person and transforms himself into a narrator through his character. It's as if he were saying to you: "Come, I'm going to tell you a story. It didn't happen to me, it's someone else's story, but you're going to like it."
“A good promise is like a rock that you throw backwards in a slingshot and it propels you forward and through the story until the end.” Andrew Stanton