Stories sell
And guess what?
If a customer feels close to a company's values, they will be more likely to trust it and buy .
Have you already launched a campaign on Ulule, Kickstarter or Kiss Kiss Bank Bank?
You know, these are crowdfunding platforms that oman whatsapp allow you to raise money for a project.
Successful projects all have one thing in common: they tell their story .
This is even the first thing to do before talking about the reasons for the funding request.
The example of Kufu is particularly telling. Kufu is a Lyon brand that offers upcycled products (made from recycled fabric) to help everyone move to Zero Waste.
Building on its success, the brand must expand its premises to hire employees and offer a direct sales space.
Storytelling is very well used throughout the presentation on Ulule. The brand is transparent about the manufacturing process and the use of money .
Result: almost €2,500 more collected compared to their target of €20,000.
Good storytelling alone is obviously not enough: it is the basis of an effective communication strategy , particularly on social networks. But that's another story !
But, I still preach for my parish, that's quite normal!
Digital marketing offers undeniable advantages that cannot be found with traditional marketing:
It is accessible to all companies , regardless of their size or sector of activity! Much less expensive than traditional marketing channels , building your marketing content strategy is much simpler and less expensive than using traditional techniques
Return on investment (ROI) is more easily measurable thanks to the many KPIs available on Google Analytics for example. How can you accurately measure your ROI with an advertisement plastered all over town?!
Digital marketing allows you to quickly test your business idea by confronting it with the market without spending thousands. A well-written sales page, a bit of well-targeted advertising, and presto, it's done!
Using digital allows you to reach customers in a much wider geographical area , in France and even elsewhere in the world.
Your digital presence finally allows you to stay close to your customers by creating a real online community. You are closer to their needs and it is therefore easier to refine your web strategy .
So, do you now understand what digital marketing is and why it is essential if you sell in B2C but also in B2B?
Need help defining your online marketing strategy and/or implementing related marketing actions? I'm here for that too!
