Examples of differentiated products from well-known brands
Posted: Sun Feb 02, 2025 5:46 am
Let's assume that there are three stores (n = 3) on the market. The consumer buys 6 units of product 1 in the first of them and 2 units of the same product in the second and third. At the same time, the customer does not buy product 2 in any of them. The total volume of purchased product is 10 units. In this case, q1 = 6 / 10, q2 = q3 = 2 / 10.
Based on this, e = 0.6 x ln(1 / 0.6) + 2 x 0.2 x ln(1 / 0.2) ≈ 1.
It turns out that goods 1 and 2 are not substitutes.
Examples of differentiated products from well-known brands
Differentiated products must be different from others in the eyes of the buyer, otherwise you should not expect big sales. Let's look at specific examples of differentiated products from well-known companies.
Apple
This company became latvia email list popular due to its innovative products. We are talking about Macintosh, iPod, iPad and the well-known iPhone.
The brand has managed to stand out from its competitors with a multi-layered approach. Apple products have a signature, stylish and minimalist design. This is what distinguishes these products from competitors. The devices offered have a unique design. In addition, the products of this company are famous for their convenience for consumers.
The elegance of Apple products is highly valued by customers. People easily pay big money for gadgets.
Apple's signature color
Apple's unique operating system is another advantage of the company. With its help, the brand was able to differentiate its products. At the same time, the operating system improved user interaction. It eliminated the errors made by competitors.
The cost of most Apple devices is higher than the market average. However, the price is fully consistent with the quality of the products. The company manages to maintain a high profit margin.
"Tiffany & Co"
This jewelry company, which many learned about from Audrey Hepburn's film Breakfast at Tiffany's, became popular due to the production of unique handcrafted items. Tiffany & Co was founded back in 1837. Over the years, the company has formed a strong trademark, which made it possible to focus on a specific target niche. We are talking about wealthy clients who focus on high quality products and an excellent brand reputation.
Tiffany & Co also tries to differentiate their products with exclusive handcrafted designs, which is what sets the brand apart from its competitors.
Based on this, e = 0.6 x ln(1 / 0.6) + 2 x 0.2 x ln(1 / 0.2) ≈ 1.
It turns out that goods 1 and 2 are not substitutes.
Examples of differentiated products from well-known brands
Differentiated products must be different from others in the eyes of the buyer, otherwise you should not expect big sales. Let's look at specific examples of differentiated products from well-known companies.
Apple
This company became latvia email list popular due to its innovative products. We are talking about Macintosh, iPod, iPad and the well-known iPhone.
The brand has managed to stand out from its competitors with a multi-layered approach. Apple products have a signature, stylish and minimalist design. This is what distinguishes these products from competitors. The devices offered have a unique design. In addition, the products of this company are famous for their convenience for consumers.
The elegance of Apple products is highly valued by customers. People easily pay big money for gadgets.
Apple's signature color
Apple's unique operating system is another advantage of the company. With its help, the brand was able to differentiate its products. At the same time, the operating system improved user interaction. It eliminated the errors made by competitors.
The cost of most Apple devices is higher than the market average. However, the price is fully consistent with the quality of the products. The company manages to maintain a high profit margin.
"Tiffany & Co"
This jewelry company, which many learned about from Audrey Hepburn's film Breakfast at Tiffany's, became popular due to the production of unique handcrafted items. Tiffany & Co was founded back in 1837. Over the years, the company has formed a strong trademark, which made it possible to focus on a specific target niche. We are talking about wealthy clients who focus on high quality products and an excellent brand reputation.
Tiffany & Co also tries to differentiate their products with exclusive handcrafted designs, which is what sets the brand apart from its competitors.