Similar to Twitter and Instagram, you can also use hashtags in your posts . Make sure that you don't use more than three to five of them. I recommend following LinkedIn's hashtag suggestions and not getting too creative. Hashtags on LinkedIn basically work the same way as on other social media channels: They categorize your posts. Use them to establish yourself as an expert on your topics and to strengthen your brand.
You can also go live on LinkedIn and "talk" directly to your followers. To be allowed to post live videos, you must apply to LinkedIn and, once approved, actually go live at least once within 60 days.
Who uses LinkedIn?
LinkedIn's target group is kazakhstan telegram screening employees and the self-employed - LinkedIn is therefore a business network - and LinkedIn is therefore particularly suitable for B2B marketing. So if you want to address primarily business customers, you will find them more easily on LinkedIn than private customers. Even though every business customer is of course also a private person - private interests are simply not as much of a focus on LinkedIn as they are on Facebook - some users are already complaining about the "Facebookization" of LinkedIn. Pictures with sayings, cat photos and selfies are becoming more and more common.
LinkedIn for Business
Why does LinkedIn marketing make sense for sole proprietors?
This has to do with the mindset when using it.
LinkedIn users have "business" in mind when they visit LinkedIn. While Facebook is about passing the time, entertainment and, primarily, keeping in touch with friends and acquaintances, things are very different on LinkedIn. Ergo, it is naturally easier to start a business conversation on LinkedIn.
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