Symbols or emojis are often used as eye-catchers. Opinions are still divided on their use, especially in the B2B segment, even though emojis are already an absolute standard in the private sector. However, statistics show that their use does not have the desired effect in some industries. On the contrary: emojis in the subject line statistically lead to a rather declining opening rate. For example, in the culture and entertainment industry. If emojis were in the subject line, the email was opened significantly less often.
It turns out that the appearance of the optimal subject line varies greatly depending on the industry. So don't rely too much on recommendations from statistics and don't be afraid to experiment with the subject line. Analyze the opening behavior of your newsletter subscribers and test which type of subject line performs best in your individual case.
Data-driven personalization
The goal of every marketer is to create the belgium whatsapp data optimal customer experience. To achieve this, it is no longer enough to simply put the customer's name at the beginning of an email template and otherwise send the same message to all recipients. The key words here are intelligent algorithms and artificial intelligence.
Together, this creates a powerful tool that not only makes it easy to collect data about the customer journey , but also to create an individual customer experience with relevant content. This content is then distributed via emails.
The automatically collected data can be used to personalize in real time. This will play an increasingly important role as the frequency of Internet users coming into contact with content from the web continues to rise. This increasing frequency results in increasingly narrow periods of time in which the user is receptive to your content. For this reason, it is important to draw attention to your own offering through automated and relevant content.
The opening rate was and is an important metric when it comes to measuring the success of an email campaign. However, Apple's autumn update caused quite a stir in the industry. Apple's new Mail Privacy Protection prevents senders from being able to see whether recipients have opened an email. To protect the privacy of Apple Mail users even better, the IP address is also masked and is therefore no longer identifiable. For you as a marketer, this means that information about the time of opening, location and other online activities of the recipient can sometimes no longer be recorded completely.
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