Let's take an online course on nutritional advice and weight loss as an example. A real classic. Just like with marketing consultants, you can say about nutritional consultants: throw a stone and it will hit one...! There are plenty of them.
Now the course creator, let's call her Andrea, has years of expertise in the field of nutritional advice and weight management – but offline.
nutritionist
Offline, years of expertise – online: zero!
Andrea worked freelance for a large diet program provider, continued her education, gave seminars, carried out individual consultations and, although she didn't make a fortune, she did earn a good supplement to the family income.
Then came Corona.
Suddenly there was no more income.
A solution had to be found.
Sure: Andrea went into israel telegram screening the online business.
What she was missing were:
Marketing knowledge – because her diet program provider had previously taken over that. This gave rise to questions such as: How do I position myself? How do I communicate the added value of my offer? How do I develop my own products? What should be on my website? How do you create a website in the first place? How do you blog? How does email marketing work? How do you get people to sign up to your newsletter? How do you record a podcast? Do I create a YouTube channel? And so on.
Sales knowledge - because the provider ensured that the seminar evenings were well attended. She had never had to conduct sales talks. She had never written texts for a landing page. What is a landing page anyway?!
Didactic knowledge – many of the slides and seminar modules were specified by the provider. We all went to school at some point, and maybe even completed a degree, but how to prepare and pass on knowledge in a didactically meaningful, media-appropriate way… that is something you have to learn first.
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