Paid Online Marketing (Paid Advertising)
Posted: Sat Feb 01, 2025 10:28 am
banner advertising
Banner advertising has completely lost its importance, at least for sole proprietors - similar to ads in daily newspapers or magazines, where advertising is hardly noticed anymore, you can assume that banners are only clicked on extremely rarely or not at all (technical term: banner blindness). Banner advertising may still be worthwhile for large ghana telegram screening companies with a correspondingly large advertising budget: Even with click rates in the per mille range, there is still enough profit.
For sole proprietors, all I can say is: keep your hands off it!
Search engine marketing – short: SEA
SEA ( Search Engine Advertising) refers to the placement of ads in the search results pages ( SERPs ) of Google, Bing, Yahoo or Pinterest. Similar to organic search, the advertising is then displayed based on the specified search terms (keywords) . Provided the user does not use an ad blocker. SEA is a cool marketing opportunity if you have some money in your advertising budget and are willing to pay a little tuition. Because unlike the next form of paid online advertising, when advertising on Google (the other two are less relevant here in Germany) you can assume that the people searching really do have a need.
Banner advertising has completely lost its importance, at least for sole proprietors - similar to ads in daily newspapers or magazines, where advertising is hardly noticed anymore, you can assume that banners are only clicked on extremely rarely or not at all (technical term: banner blindness). Banner advertising may still be worthwhile for large ghana telegram screening companies with a correspondingly large advertising budget: Even with click rates in the per mille range, there is still enough profit.
For sole proprietors, all I can say is: keep your hands off it!
Search engine marketing – short: SEA
SEA ( Search Engine Advertising) refers to the placement of ads in the search results pages ( SERPs ) of Google, Bing, Yahoo or Pinterest. Similar to organic search, the advertising is then displayed based on the specified search terms (keywords) . Provided the user does not use an ad blocker. SEA is a cool marketing opportunity if you have some money in your advertising budget and are willing to pay a little tuition. Because unlike the next form of paid online advertising, when advertising on Google (the other two are less relevant here in Germany) you can assume that the people searching really do have a need.