An eco-responsible visual identity thanks to Ludivine
Posted: Sat Dec 07, 2024 5:36 am
In my series " Communicating Ethically" , I go to meet other communication professionals who share my vision and work to make this field more ethical , authentic and eco-responsible. When you launch your business, one of the priorities is to design its visual identity. And that's where Ludivine, eco-responsible artistic director, comes in.
She creates global and coherent identities for organizations to get the right message across. But then, how can we put eco-responsibility into this artistic profession? Ludivine comes to explain to us how she works on a daily basis.
From merchandising to visual identity
Hello Ludivine! Thank you for agreeing to the interview. I am belgium whatsapp number data very happy to have you here to talk about your job because I know that we share common values. But before you explain to us in concrete terms what an eco-responsible artistic director is, could you introduce yourself to my readers?
Hi Clémentine! I am Ludivine, artistic director, graphic designer and illustrator who has recently become self-employed. To put it simply, I am the person who takes care of the overall visual communication of a company. I make the necessary choices so that the brand image is consistent across all media and conveyed in the right way everywhere. My job is to define all the brand codes, from color to typography to packaging for example. I have a global vision of the project which allows me to respect and highlight the visual charter that we have determined upstream.
An art director is very much into thinking and designing. I am able to explain every decision I make because every visual element is important and means something. I want to put meaning into the brand identity I create.
And that's also why I specialized in eco-responsible communication. I wanted to link my personal convictions with my job. We can reduce the environmental impact of communication through the message, through the image and the means we use, digital or print.
She creates global and coherent identities for organizations to get the right message across. But then, how can we put eco-responsibility into this artistic profession? Ludivine comes to explain to us how she works on a daily basis.
From merchandising to visual identity
Hello Ludivine! Thank you for agreeing to the interview. I am belgium whatsapp number data very happy to have you here to talk about your job because I know that we share common values. But before you explain to us in concrete terms what an eco-responsible artistic director is, could you introduce yourself to my readers?
Hi Clémentine! I am Ludivine, artistic director, graphic designer and illustrator who has recently become self-employed. To put it simply, I am the person who takes care of the overall visual communication of a company. I make the necessary choices so that the brand image is consistent across all media and conveyed in the right way everywhere. My job is to define all the brand codes, from color to typography to packaging for example. I have a global vision of the project which allows me to respect and highlight the visual charter that we have determined upstream.
An art director is very much into thinking and designing. I am able to explain every decision I make because every visual element is important and means something. I want to put meaning into the brand identity I create.
And that's also why I specialized in eco-responsible communication. I wanted to link my personal convictions with my job. We can reduce the environmental impact of communication through the message, through the image and the means we use, digital or print.