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Posted: Sat Feb 01, 2025 9:19 am
Innovative examples of price reduction campaigns
Running a price drop campaign may seem simple, but there are many moving parts to consider. Here's how some big brands are harnessing the potential of such campaigns:
We offer managed services from strategy, to implementation ukraine mobile database and follow-up. You typically get a 15-25% increase in results. Let's see how we can help you!
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1. GoPro price drops
A GoPro is not something you can buy or afford just for fun. Nor is it something you would buy without proper research first. In this case, just the promise of a price drop will not be enough.
That's why GoPro doesn't waste time with percentages and price points colored in red. Instead, they focus on desired features and the promise of acquiring them at a new low price.
What to learn from the approach? If you're trying to increase the results of a high-end product, focus not so much on the "how much" but on the exclusivity of such rare price drops and the benefits they can provide.
2. Goop's sales page
Goop, o altă marcă premium, focuses on user experience . UX is as much a part of the user journey as the price at which they can get a particular product. Instead of selling a relative discount – 5%, 20%, 90%, they arata reducerea absoluta pe o dedicated sales page .
Running a price drop campaign may seem simple, but there are many moving parts to consider. Here's how some big brands are harnessing the potential of such campaigns:
We offer managed services from strategy, to implementation ukraine mobile database and follow-up. You typically get a 15-25% increase in results. Let's see how we can help you!
Learn more
1. GoPro price drops
A GoPro is not something you can buy or afford just for fun. Nor is it something you would buy without proper research first. In this case, just the promise of a price drop will not be enough.
That's why GoPro doesn't waste time with percentages and price points colored in red. Instead, they focus on desired features and the promise of acquiring them at a new low price.
What to learn from the approach? If you're trying to increase the results of a high-end product, focus not so much on the "how much" but on the exclusivity of such rare price drops and the benefits they can provide.
2. Goop's sales page
Goop, o altă marcă premium, focuses on user experience . UX is as much a part of the user journey as the price at which they can get a particular product. Instead of selling a relative discount – 5%, 20%, 90%, they arata reducerea absoluta pe o dedicated sales page .