Google is the most used search engine with over 3.5 billion searches per day, making it the world's number one search engine.
Therefore, your business must have an online presence on Google. Your business must have a website to support searches on Google in order to be able to use Google Ads services or at the very least, should have a Facebook page that can shoot Google Ads to push your business Facebook page on Google as well. Now, ranking on the first page of the world's largest organic search engine is not easy. You have to do quality SEO, which is very difficult. But we have a service to do white hat SEO on the first page that you can consult with us.
But there is a solution for organic search businesses with websites that never make it to the first few search pages, making it nearly impossible for your audience to see you. With Google Ads, you can pay Google to show your online ads on SERPs (search engine results pages), YouTube and even on millions of websites that partner with Google Ads to bring your business into the sights of a larger audience.
Of course, search engine optimization is the cheapest way to get clicks and impressions on Google. Pay-per-click advertising is the way to go if you have good content, a marketing budget, and no matter what type of business you are, you can advertise on Google (learn more about which businesses should use Google Ads for their advertising the most ).
Table of Contents
The difference between organic search results and paid ads
How do Google ads work?
Types of Google Ads
summarize
The difference between organic search results and paid ads
When you search for a keyword related to your desired product or service, millions of results are displayed in seconds on the search page. But the ones that people view the most and get clicked on the most are on the first page of search results. According to studies, 75% of people only look at the first or second page of search results, so ranking at the top of the search results is the only way to generate the most traffic to your website and create the most sales opportunities.
What you see above are organic search results. These sites are rcs database ranked without paying Google, but instead they have to optimize their site and content to appear at the top of the SERPs. This takes time and attention to every aspect of the process that goes into making it effective.
Let me tell you that SEO to get to the top of the rankings takes quite a long time, which may not be suitable for advertising campaigns that want to launch products. However, SEO will get you to the top of the rankings consistently if you keep improving the efficiency.
How do Google ads work?
When someone clicks on your ad on Google, it's considered a “click.” Google ads work on a pay-per-click (PPC) model. Simply put, you only pay for your ad when someone clicks on it. Many people may view your ad, but you won't be charged if they don't click on it and go to a website. That's why it's important to place your ads on relevant searches, or you could be losing money by targeting the wrong audience when they click on your ad.
When someone searches for a keyword you're bidding on, an auction occurs to get a good spot on the first page for your ad. Factors like landing page experience, bids, ad relevance, and expected click-through rate determine Quality Score, and the website you build also matters.
Types of Google Ads
Depending on your business and your target audience, you'll need to decide which types of Google Ads are relevant to your business and will drive sales, so your ideal customers click on your ads and lead to a better CTR. For example, if you want people to download your app, choosing an App campaign will promote your app across the Play Store, where people typically go to find and install apps. Google has five main Google Ads types to suit your business:
Google Search
Search campaigns place your ads on search results pages when people search for your products or keywords. Ads can appear above or below the organic search results on the best pages, such as Google Play, Shopping, the image tabs, and even Google Maps. Search ads are a great option if you're looking to generate leads or drive traffic to your website while people are searching for the products/services you offer on Google.
There are many digital marketing agencies today that offer Google Ads services, which can manage campaigns to be as effective as possible and reach your target customers for your business.
Google Shopping
As we have seen on popular websites like shopee lazada Kai dee etc, your products will be displayed on Google Search and Shopping tabs. It is a great way to sell your products online through your website or even a physical store. Customizing ads according to your products is a key feature of Google Shopping which helps in increasing the number of customers who visit your physical store, it is a combination of online advertising with offline customer acquisition.
