Understand how to set up a perfect online store to scale on the web

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National e -commerce continues to grow. According to Nielsen reports, the first half of 2018 saw 12.1% growth . In this scenario, knowing how to set up a successful online store is vital for any business that transacts online.

Many companies, whether new to the market or already established, seek knowledge on how to set up a successful online store, in order to win more business and differentiate themselves from the competition.

So, what does it take to get started? What are the best practices for having a scalable and sustainable online business? Check them out below.

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1. Develop a well-structured plan
Planning and management, essential aspects of any business, are also the essential direction of your e-commerce. The digital segment has already learned from its great and historical bubbles that not everything can win in the market. It is necessary to define a sector of activity and consider what this area will need. To do this, a complete analysis is essential.

Therefore, the first step to knowing how to set up an online store is to study. What are potential customers of your e-commerce looking for? What are the differentiators that your company can offer in a competitive and norway number dataset infinite digital market? What risks and opportunities can an online store project provide? Think about these aspects and develop a well-structured plan to guide the development of your project.

2. Adopt a reliable e-commerce platform
The basis of your business, to scale on the web , must consider the best possible platform option. Knowing how much your company can invest in hosting and infrastructure when setting up an online store impacts your results.

Platform options such as WordPress and internal or external hosting services completely change the way you manage and scale your store. Therefore, you need to know how to invest in a foundation that allows your online store to grow in a healthy and solid way.

3. Learn how to set up a secure, fraud-proof online store
Fraud and website attacks are common threats on the web. When you have an e-commerce business, you need to know how to set up a virtual store that is prepared to protect itself.

Certifications such as SSL and anti-fraud tools are ways to protect yourself against potential scams and threats to the integrity of your online store. In addition, secure websites that offer a legitimate shopping experience gain the trust and credibility of their audience, favoring an increase in sales.

4. Integrate digital marketing actions into your e-commerce
To understand how to set up an online store, it is not enough to have a functional structure and platforms. You need to organize strategies and campaigns that attract your potential customers. This involves generating traffic, conversion tactics and retaining your customer base.

Content marketing and inbound (or attraction marketing) strategies should be integrated into your e-commerce platform. Paid media actions, such as sponsored links, or non-paid media actions, such as email marketing , can help attract and retain your audience.

5. Be aware of logistics and supply chain
When setting up an online store, a common mistake made by new entrepreneurs is not considering the physical aspect. E-commerce purchases generate logistical needs that can become a bottleneck if they are not properly structured. This concerns the entire process from purchase validation: storage, order collection, delivery, evaluation, etc.

Setting up an online store means setting up a supply chain that is prepared to handle the scalable pace of online shopping. In this case, decisions about internalizing or outsourcing deliveries and exchanges, shipping options, among others, must be integrated into your usual demand.