Neuro Social media marketing: 5 Macro techniques

[bappymohammad]

The first thing I did was to simplify and group as much as possible the Neuromarketing techniques described in the book. Let's see the result of this work:

1. Trust
Through this macro technique I wanted to include all those visual approaches usages of car owner database that aim to reassure users, for example using faces, hypothetical buyers, exploiting membership in a specific group or a testimonial.


Neuromarketing applied to social media: the trust approach
To exploit this technique on social media, you use:

Using faces
Hypothetical buyer
Familiarity
Belonging to a group
Identity
Testimonial
Opinions
Honesty
Simplicity
Social appeal
Vulnerability
2. Attraction
This macro technique instead generally exploits references to the senses or to food. In visual terms, it translates into the use of images with particularly shiny areas that attract attention .


Attraction Technique in Social Neuromarketing
The tricks we can exploit on social media to achieve the goal are:

Food
Images with shiny areas
REFERENCE to the senses
Visual comparison
Nostalgia
3. Anthropomorphism
In this case we mainly focus on the use of visuals containing animals, represented with human physical and behavioral characteristics .