Why invest in a new website?

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You already know that your customers can find the products and services they want with just a tap on their smartphone. You know that your company’s survival depends on its digital presence . So why not invest in a new website ? What is stopping your business from going beyond the illusory bubble of likes on social media right now?

In an Inbound Marketing or Content Marketing strategy , it is important to follow a coherent path. By investing in a new website, you can control this path. After all, although your company's Facebook page and Instagram profile are important, they have limitations. Limitations that require you to improve your own space on the network.

Investing in a new website shows your competitors and customers that you have control over the market. Having a web presence means that your business can be present outside of business hours. It reinforces your brand in the routine of your customers, whether new or already loyal.

In this article, we will ask you some questions about why you paraguay number dataset invest in a new website. There are strategies that can be leveraged with a new website as a base and perhaps you are missing out on opportunities. Could this be the case? Find out below!

Generate leads through the website
A website is the main way to generate leads for a business. Not having a website can make you miss out on good opportunities for your business. A survey conducted by the National Confederation of Retail Managers (CNDL) and the Credit Protection Service (SPC Brasil) showed that 97% of respondents in all Brazilian states search for information on the internet before buying in physical stores.

Even if your business is entirely digital, this behavior of searching for information online before making a purchase shows that your potential consumers will look for products and services similar to those you offer before deciding who to buy from. If you don't have a website or it isn't ready to receive contacts, you will probably lose a sale.

Investing in a new website builds authority
Let's imagine two different companies that offer great services and support at an attractive price. One of them has its own page, with chat support and a portfolio of its work. The other has all of this, but only on a Facebook page, with content posted on the timeline. Which one inspires more trust?

When we say that investing in a new website generates authority, we are talking precisely about the way information is found. Anyone can create a profile on a social network and start to feed it. But having a well-structured social network and, combined with this network, a professional website, sends another message. The message that your company is serious and trustworthy.

On the other hand, ignoring a website's authority is giving your competitors space to establish authority before you. And when we ignore this factor, the negative results directly impact our business. Have you seen what your competitors' websites are like? Why not communicate the value your company seeks in the market in this way and even more efficiently? To do this, the way to do it is to invest in a new website.