How does branding affect conversion?

[sumaiyakhatun22]

The criterion for a weak brand is low popularity, brand dropout. That is, people rarely search for you on the Internet.

Low recognition. That is, even those who see your brand will not immediately recognize your company.

Lack of brand awareness among the target audience

Low share of direct traffic on the site in Analytics.

A strong brand can provide many advantages. For example, "Rozetka" rubs its noses in uae rcs data its competitors precisely because of the strength of its brand. Because so many people buy from them on their website, going to them directly or using a branded search query.

If your audience is not familiar with you, then your conversion with a new audience will be very poor.

conversion_brand_influence



Your brand is recognizable if you have run some good media campaign.

And you don't need big budgets. If earlier a media campaign required 100, 200, 300 thousand hryvnias, now they can be launched for 1000, 2000 hryvnias. And it will very successfully increase the recognition of your brand among your target audience. And the conversion between each stage will be better.