Why is the share of sales from contextual advertising increasing?

[sumaiyakhatun22]

It has become very complicated and developed. And most importantly, the share of traffic that goes through Google Adwords is increasing every year, and the trend will only intensify.


You should understand that Google Corporation makes money not from free search, but from contextual advertising. And if 6-7 years ago, 70-80% of traffic came from SEO traffic, free organic traffic, and up to 10-15% from context, then Google Corporation did everything to slowly bite off this traffic.

They will definitely make more and more innovations that will take this traffic turkey rcs data away from the SEO channel. One of the latest innovations is that they increased the number of positions in the top results, above the SEO results, from 3 to 4. This has further affected the increase in the share of traffic from contextual advertising.

There used to be no ads at the top, only ads on the right. Back then, contextual advertising accounted for about 2% of traffic.

That is, if you don't use contextual advertising, or you don't use it to its maximum potential or close to its maximum potential, then it will be incredibly difficult for you to claim leadership in your niche.