Webinar by Andrea Boscaro on content marketing for ecommerce sites

[bappymohammad]

Is this webinar for you?
Andrea Boscaro's words in contextualizing his speech will give you the answer:

"Content marketing for an eCommerce site represents an opportunity not only to improve your visibility on search engines and social media, but it is also an effective vehicle to convey the quality and reliability of a brand. To do this, you need to start from the analysis and mapping of the "buyer personas" and the definition of their needs to choose the appropriate content and convey it in a language consistent with your tone of voice : from a "business to consumer" communication you need to move to a "human to human" communication . How-to content and videos, purchasing guides, FAQs, community environments, Pinterest boards up to preparing for the new frontiers related to AMP and structured data are all content available for an editorial plan of an eCommerce site.

Think about all the times when, reading a newspaper or watching TV, you wanted to know where to buy a product, but the media you were facing was not... clickable! Shoppable content opens new avenues for the use of social what is a loan? media for e-commerce sites and is the natural goal of the editorial initiatives we have talked about.

Alongside these formats, finally, Content marketing, if thought of in the proper sense and therefore also involving product sheets, plays an important role in increasing conversions: the contents clarify the benefit for the target, personalize the experience, reduce the anxiety of choice and prompt a decision. The "persuasive" role they play is therefore central and allows the "nudge theory" to be applied to e-commerce as well, one of the contemporary innovations of online communication".