Analyze seasonality and customize your campaign accordingly
Posted: Sat Feb 01, 2025 8:08 am
Find out the terms and phrases your competitors are using in their ads and analyze the data to understand how profitable a particular keyword can be for your business. Don’t just look at paid keywords: organic terms can also give you great ideas for your campaign. Make sure no one else is taking over your positions!
SEO Bonus: Enriching your keyword list with additional search terms can increase your chances of appearing in the SERPs alongside your top competitor’s websites. The larger your keyword pool, the better your chances of reaching potential customers.
To ensure the success of your AdWords campaign, you need to take a strategic approach. When planning your PPC campaign, it is worth analyzing seasonality to better understand which keywords are used most frequently by uses of twitter advertisers during certain months. This information will help you make more informed decisions, and get the most impact from your efforts.
The Ad History report in the Advertising Search section is a great place to view past ads from competing brands and analyze how certain keywords are performing in paid search.
The report allows you to find out which months are busiest in your niche in terms of online advertising for a keyword and when that keyword is out of season.
Simply type in a term or phrase and hit the search button, and you will see a list of domains and a table, which will show you where each domain's ad is positioned for this keyword in a specific month. A blank space indicates that the requested keyword has not been used for an advertising campaign.
To see how your ad appears on the results page, click the box with the position number.
SEO Bonus: Enriching your keyword list with additional search terms can increase your chances of appearing in the SERPs alongside your top competitor’s websites. The larger your keyword pool, the better your chances of reaching potential customers.
To ensure the success of your AdWords campaign, you need to take a strategic approach. When planning your PPC campaign, it is worth analyzing seasonality to better understand which keywords are used most frequently by uses of twitter advertisers during certain months. This information will help you make more informed decisions, and get the most impact from your efforts.
The Ad History report in the Advertising Search section is a great place to view past ads from competing brands and analyze how certain keywords are performing in paid search.
The report allows you to find out which months are busiest in your niche in terms of online advertising for a keyword and when that keyword is out of season.
Simply type in a term or phrase and hit the search button, and you will see a list of domains and a table, which will show you where each domain's ad is positioned for this keyword in a specific month. A blank space indicates that the requested keyword has not been used for an advertising campaign.
To see how your ad appears on the results page, click the box with the position number.