Semantic Search and Context: Session Geolocation
Posted: Sat Feb 01, 2025 7:21 am
Informational search: aims to provide notions or information unknown to the user. It has a medium-low traffic value, because the user is still far from the intention of purchasing a product or service. This search includes queries such as " best women's sneakers " or " best hotel Verona ".
Information search
Search engines try to understand search intent in order to provide timely and accurate advantages of using our skype database results that meet the user's goal . But, to understand user intent, Google also considers context.
Context refers to everything that “surrounds” a research and makes it go in a certain direction, giving it meaning.
When establishing the context of a search, Google takes into account a number of factors, including:
the geolocation of the session , that is, the position of the user while making the query.
For example, if I try to search on Google “ what's the weather like today ” (and I am currently in Bergamo), Google will automatically return the weather information for my location:
the co-occurrence of terms , or the occurrence of a combination of words, which accompany a given keyword within a text. An example of co-occurrence taken from Okpedia:
Semantic Search and Context: Co-occurrence of Terms
The example shows the case of two texts that contain the same keyword (credit card) and the same keyword density, but deal with different topics: in the first text the analysis highlights the co-occurrences related to the topic “ bank ”, while the second has a different topic, “ tourism ”.
trending topics , related to particular sporting or entertainment events.
By typing the category of a sport, or the name of a team, if the previous (or following) day there were important games, Google will return times and results.
Information search
Search engines try to understand search intent in order to provide timely and accurate advantages of using our skype database results that meet the user's goal . But, to understand user intent, Google also considers context.
Context refers to everything that “surrounds” a research and makes it go in a certain direction, giving it meaning.
When establishing the context of a search, Google takes into account a number of factors, including:
the geolocation of the session , that is, the position of the user while making the query.
For example, if I try to search on Google “ what's the weather like today ” (and I am currently in Bergamo), Google will automatically return the weather information for my location:
the co-occurrence of terms , or the occurrence of a combination of words, which accompany a given keyword within a text. An example of co-occurrence taken from Okpedia:
Semantic Search and Context: Co-occurrence of Terms
The example shows the case of two texts that contain the same keyword (credit card) and the same keyword density, but deal with different topics: in the first text the analysis highlights the co-occurrences related to the topic “ bank ”, while the second has a different topic, “ tourism ”.
trending topics , related to particular sporting or entertainment events.
By typing the category of a sport, or the name of a team, if the previous (or following) day there were important games, Google will return times and results.