Because the platform has 200 billion pins. To increase impressions, you need to pin from 6 pins daily. Your own content will simply not be enough. In addition, promotional pins in an unpromoted account will simply drown. Other people's pins should correspond to the topics of your account. Finding and saving them is a matter of a few minutes, while the design will become more sophisticated. After 2-3 weeks of active work, when the statistics of impressions begin to grow, add your promotional pins.
Some accounts don't save other people's Pins at all. Typically, these are big brands or creatives who have a lot of their own material.
2. The second feature of Pinterest is that for one source (for example, your Instagram mexico rcs data post) you should create several pins with different presentation, emphasis in the title, and image. I noticed that out of 6 pins, about 1 shoots, and the rest sink. This is similar to testing advertising layouts in the target, when it is difficult to predict which creative will be successful.
3. The lifespan of a pin is the third feature of Pinterest. A post on Instagram lives for 48 hours, a story for 24 hours, and a pin on Pinterest for 4 months or more. Therefore, you should not expect a quick return, but it will be long-term.
Other important parameters are:
- Regularity. It's better to have 1 pin every day than 30 pins once a month.
Pinterest is about quantitative strategy
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