Understanding how local people are searching for the local SEO ranking services you offer is called local keyword research. This is valuable as it helps you design your output to suit their needs. Let me explain how georgia consumer email list you can complete this task.
1. Find service-based keywords
There's not much consideration given to how people find what they need. For example, if you're a plumber, some people will find you by typing "plumber" into a search engine, while others will search for terms like "drain unclog". To maximise your visibility, it's best to start by listing out all the services you offer. For example, if you're a plumber, this could include drain unclog, boiler repair, boiler installation, boiler servicing, radiator installation and burst pipe repair. To add to this list, use keywords from your services to find more queries people are looking for.
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2. Check search volume
Keyword research tools can help you understand national search trends. However, if you want to know the search volume for a specific area, such as a state, town, or city, Google Keyword Planner is your best bet. The problem with Keyword Planner is that it gives you broad search ranges (e.g. 1K-10K) and groups keywords together, rather than precise data. Therefore, a keyword that's popular in one city is likely to be the same in the next, so it's more useful to look at the relative popularity of keywords on a national scale.
3. Check for local intents
To see if a query is searching for local options, look at the search results. If the results show "Map Pack" or local "Blue Link" results, that indicates local search intent. However, if the results don't show Map Pack or local "Blue Link" results, that doesn't indicate local search intent.