6. Incorrect geotargeting

[sumaiyakhatun22]

What to do?

Engage a programmer and adapt the site for mobile devices. If this is not possible, then disable the display of advertising on mobile devices.

A list of useful services that can help you find out what your site looks like on mobile devices:

webmark.com.ua/mobile — with its help you can see what the site looks like on mobile devices.
is an official Google service that allows you to check your loading speed. The service also provides tips on how to increase your loading speed. This is a great opportunity to quickly fix errors.
— provides specific recommendations that can be added to a programmer's terms of reference. In essence, this is an opportunity to get a free audit.

The first and most common option is that when setting up a campaign, people forget to laos rcs data specify which regions they need. As a result, the ad brings people who cannot buy your product (for example, you do not deliver the goods there). In addition, by "spreading the budget across the geographical map", you lose some of the targeted impressions in your region.

What to do?

Go to the "Location" section in each campaign settings and select the necessary regions.

The second incorrect setting is to select the "People interested in location" option. People interested in the target location are users who have recently been to a specific location and entered queries related to that location.