Tippexperience innovates on YouTube
Posted: Sat Dec 07, 2024 5:28 am
08 May, 2013 @ 2:27 pmby Gonçalo Sousain Digital Strategy Success Stories , Social Networks1 Comment
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Tipp-Ex is a brand of liquid correction fluid and other related products that is very popular throughout Europe. The brand's focus on Internet resources has become the subject of analysis.
In fact, the Tipp-ex case is quite curious. The marketing campaign developed on the internet has a lesson component combined with comedy and it worked perfectly. The concealer brand did something very simple. It completely customized its YouTube channel and uploaded a video of a hunter ready to shoot a bear. As he prepares to pull the trigger, the hunter hears another hunter, the one filming, shout “shoot!”
At this point, the shooter stops, “exits” the video, picks up a Tipp-ex from an ad next to the video window, and deletes the word “shoots” from the video title (“A hunter shoots a bear”). After deleting the word, the hunter recommends that the user watching the video give the story a different ending. To do so, the user simply has to type something in the turkey email list title field where the word “shoots” was deleted and click play.
Once all the ideas had been collected, the brand produced several videos with the different alternatives suggested by users, which resulted in a wide range of suggestions, always with a humorous and fun side. The name of this YouTube channel is Tippexperience , which means the experience of using the Tipp-ex concealer and changing the course of history! It was an excellent campaign , as in addition to the interactivity that the user can have, it also has a great relationship with what the product offers.
Important factors for success on YouTube
Once again, the concept of Crowdsourcing was used , that is, the practice of obtaining necessary services, ideas or content by requesting contributions from a large group of people and, especially, from an online community, instead of resorting to employees or traditional suppliers.
Ultimately, the Consumer Activity Level also played a key role in achieving the desired results. The concept, created by Conrado Adolpho , shows why consumers are much more active online today. The Consumer Activity Level reflects actions in the virtual space, where each Internet user complains, suggests, participates, talks to friends through social networks, praises a particular brand, shares content about their lifestyle and interacts with each brand, disseminating it and participating in its management in many other interactive media.
READ OTHER INTERESTING ARTICLES NOW AND BUILD YOUR OWN SUCCESS STORY:
12 Digital Marketing Success Stories
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Share this article
Tipp-Ex is a brand of liquid correction fluid and other related products that is very popular throughout Europe. The brand's focus on Internet resources has become the subject of analysis.
In fact, the Tipp-ex case is quite curious. The marketing campaign developed on the internet has a lesson component combined with comedy and it worked perfectly. The concealer brand did something very simple. It completely customized its YouTube channel and uploaded a video of a hunter ready to shoot a bear. As he prepares to pull the trigger, the hunter hears another hunter, the one filming, shout “shoot!”
At this point, the shooter stops, “exits” the video, picks up a Tipp-ex from an ad next to the video window, and deletes the word “shoots” from the video title (“A hunter shoots a bear”). After deleting the word, the hunter recommends that the user watching the video give the story a different ending. To do so, the user simply has to type something in the turkey email list title field where the word “shoots” was deleted and click play.
Once all the ideas had been collected, the brand produced several videos with the different alternatives suggested by users, which resulted in a wide range of suggestions, always with a humorous and fun side. The name of this YouTube channel is Tippexperience , which means the experience of using the Tipp-ex concealer and changing the course of history! It was an excellent campaign , as in addition to the interactivity that the user can have, it also has a great relationship with what the product offers.
Important factors for success on YouTube
Once again, the concept of Crowdsourcing was used , that is, the practice of obtaining necessary services, ideas or content by requesting contributions from a large group of people and, especially, from an online community, instead of resorting to employees or traditional suppliers.
Ultimately, the Consumer Activity Level also played a key role in achieving the desired results. The concept, created by Conrado Adolpho , shows why consumers are much more active online today. The Consumer Activity Level reflects actions in the virtual space, where each Internet user complains, suggests, participates, talks to friends through social networks, praises a particular brand, shares content about their lifestyle and interacts with each brand, disseminating it and participating in its management in many other interactive media.
READ OTHER INTERESTING ARTICLES NOW AND BUILD YOUR OWN SUCCESS STORY:
12 Digital Marketing Success Stories
Don't you have the 8Ps of Digital Marketing Book yet?
25 Digital Marketing Courses