Marketing impressions and conversions

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Cost per acquisition includes all the sales and marketing expenses you incur to acquire a new customer. To calculate it, take your total expenses over a given period, then divide it by the total number of customers you acquired during that time. For example:

Company A spent £100,000 on all sales and marketing shandong mobile database activities over the course of a year. During that time, they acquired 5,000 new customers:

100,000 = 20 GBP

5,000

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Impressions
You have amazing marketing campaigns. Your team has worked hard on them and you think they look great. But how many people are seeing them? That's what marketing impressions tell you.

For example, you sent 20,000 emails for your new marketing campaign. Of those, 2,000 bounced and were not delivered. Another 8,000 emails were not opened. The remaining 10,000 emails were opened, so these are your impressions.

If the total cost of sending those emails was £1,000, then your cost per impression was 1000/10000 = 10p per impression.

your marketing is an area where automation becomes a crucial tool in operating as efficiently as possible.

In the case of emails, there are several tools available that can perform the repetitive tasks involved.

CONVERSION