Why MDM, Sales Management and Marketing form a perfect trio?

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Discover why the provenance and quality of data is so important in business management and marketing, and how it can help decision-making.
When it comes to business management and marketing, the origin and quality of the data is very important because it will serve as an aid to decision-making.

However, most marketing and sales professionals rely on systems that were built to automate individual business functions, such as sales, finance, and customer service, to name just a few. Despite advances in CRM, e-commerce, BI, and other marketing and sales management applications, it is still very difficult to see through these siloed systems to gain new insights.


From a marketing perspective, it is impossible to control the czech republic number dataset that collect this relevant data because these systems were designed to automate a specific function.

So how can we use that data?

Customer experience and omnichannel: Design a customer experience based on an omnichannel strategy
MDM comes to the rescue of Commercial Management and Marketing
Master Data Management was created to work with all of the company's systems , bringing together data from sales and marketing management, operations, customer service and other departments and systems , and once cleaned and categorized, providing a 360-degree view of customers and an understanding of every aspect of the business.

Master Data Management offers us three important advantages:

An analytical MDM , which analyzes customer data, segments it and allows you to identify new trends and business opportunities .

A customer-360 , which brings together all the information available about a customer (website, transactions, purchases made, etc.) or a product. This 360-degree view will not only allow you to offer better customer service , but also to increase sales .

An operational MDM that connects and updates all sales and service systems in real time, thereby improving customer experience and data quality .


The extraordinary benefit of MDM
Master Data Management is becoming an essential tool in commercial management and marketing. How do the advantages it offers affect the day-to-day life of a CMO? Let's take a look:

Detailing the characterization of the products . This way we can correctly monitor them, discover which ones enjoy the highest sales and why.