How an MDM can help you sell more by leveraging social media
Posted: Sat Feb 01, 2025 5:02 am
Learn how to improve your business master data management to engage customers on social media.
Traditionally, master data management (MDM) systems are implemented with certain common themes. Until now, with a customer MDM , organizations struggled to gather basic information about customers , such as names, addresses, phone numbers, preferences, identifiers, and other demographics. The process of aggregating this indispensable data about customers is crucial, yet challenging, and this effort helps achieve an accurate 360-degree view of customers.
The trend now is for organizations to focus on going beyond just colombia number dataset basic customer information. By using more data, companies can add more intelligence and agility around the master data they have, helping them predict the moves they can make and thereby improve their profitability.
With an MDM including information from social networks, more intelligence is provided in the system, which results in an increase in sales .
MDM: How to create a single view of the customer, improve the customer experience thanks to the management of your master data
Attract customers on social media
How many followers does your company have on Twitter? What is the maximum number of “likes” achieved on the company’s Facebook profile? These two figures give you an idea of the potential of social media for the company’s future.
However, it is not enough to attract more and more people to the company's social networks; it is necessary to get them hooked.
The problem is that many organizations lack the proper means to differentiate relevant information from that which is not, find concrete data about specific customers, or use the knowledge that their BI has helped them generate from social media analysis to implement proactive strategies that deliver better results.
The key behind personalization in offers and the ability to take specific actions at the right time lies in master data.
Do you manage your business's master data? Perhaps you should consider doing so, especially when your list of followers keeps growing. Master data management is the only way to achieve, for example:
Empowering business users to make real-time decisions: MDM increases a company's chances of boosting revenue by making in-depth customer knowledge available to the entire workforce. This way, both a sales representative and a member of the marketing team can clearly see who each of their customers interacts with (followers, family, friends), what their interests and experience with the company and its products are, or what type of offer might interest them the most when they first come into contact with them. Can you imagine what work would be like when all customer master data can be incorporated into Salesforce?
Traditionally, master data management (MDM) systems are implemented with certain common themes. Until now, with a customer MDM , organizations struggled to gather basic information about customers , such as names, addresses, phone numbers, preferences, identifiers, and other demographics. The process of aggregating this indispensable data about customers is crucial, yet challenging, and this effort helps achieve an accurate 360-degree view of customers.
The trend now is for organizations to focus on going beyond just colombia number dataset basic customer information. By using more data, companies can add more intelligence and agility around the master data they have, helping them predict the moves they can make and thereby improve their profitability.
With an MDM including information from social networks, more intelligence is provided in the system, which results in an increase in sales .
MDM: How to create a single view of the customer, improve the customer experience thanks to the management of your master data
Attract customers on social media
How many followers does your company have on Twitter? What is the maximum number of “likes” achieved on the company’s Facebook profile? These two figures give you an idea of the potential of social media for the company’s future.
However, it is not enough to attract more and more people to the company's social networks; it is necessary to get them hooked.
The problem is that many organizations lack the proper means to differentiate relevant information from that which is not, find concrete data about specific customers, or use the knowledge that their BI has helped them generate from social media analysis to implement proactive strategies that deliver better results.
The key behind personalization in offers and the ability to take specific actions at the right time lies in master data.
Do you manage your business's master data? Perhaps you should consider doing so, especially when your list of followers keeps growing. Master data management is the only way to achieve, for example:
Empowering business users to make real-time decisions: MDM increases a company's chances of boosting revenue by making in-depth customer knowledge available to the entire workforce. This way, both a sales representative and a member of the marketing team can clearly see who each of their customers interacts with (followers, family, friends), what their interests and experience with the company and its products are, or what type of offer might interest them the most when they first come into contact with them. Can you imagine what work would be like when all customer master data can be incorporated into Salesforce?