Sensor turns SERP volatility into opportunity
Posted: Sat Feb 01, 2025 4:52 am
Google search results pages are constantly changing: websites move up in rankings, new SERP features pop up, and the algorithm continues to evolve. No website is immune to ranking fluctuations , not even those that have earned the top 3 spots or SERP features . These changes can significantly impact your site’s organic search traffic, which isn’t inherently bad.
With SEMrush’s Sensor tool at your disposal, you can use these fluctuations to your advantage.
Sensor will help you detect Google updates , show you SERP volatility caused by these updates, and determine major trends in search results . SEMrush Sensor tracks all the changes that occur in SERPs on a daily uses of physician database basis and provides you with the following data across 9 local databases for different categories:
Google's top changes and SERP volatility over the past 30 days. If you see a change in your rankings for a particular day, you can check if there was high volatility during that period – which could indicate a change in Google's algorithm.
In-depth information about the presence of SERP features in the results pages, including the features that are getting the most visibility. You can measure their appearance in SERP in the top 20 and the difference compared to the previous day.
Learn about the popularity of HTTPS and AMP among top search results.
Personal Score , mobile or desktop, for a custom set of keywords (via Position Tracking integration). Learn more here .
Periods in which there have been significant fluctuations in volatility from the monthly average.
Domains that became the winners and losers of the day ( Winner&Loser) in terms of positioning (gained or lost the most positions).
This information will be useful if you want to quickly restore rankings that have been affected by an algorithm change or a Google penalty, as well as if you want to try to take advantage of SERP changes.
Here are just a few things you can do with the Sensor tool.
With SEMrush’s Sensor tool at your disposal, you can use these fluctuations to your advantage.
Sensor will help you detect Google updates , show you SERP volatility caused by these updates, and determine major trends in search results . SEMrush Sensor tracks all the changes that occur in SERPs on a daily uses of physician database basis and provides you with the following data across 9 local databases for different categories:
Google's top changes and SERP volatility over the past 30 days. If you see a change in your rankings for a particular day, you can check if there was high volatility during that period – which could indicate a change in Google's algorithm.
In-depth information about the presence of SERP features in the results pages, including the features that are getting the most visibility. You can measure their appearance in SERP in the top 20 and the difference compared to the previous day.
Learn about the popularity of HTTPS and AMP among top search results.
Personal Score , mobile or desktop, for a custom set of keywords (via Position Tracking integration). Learn more here .
Periods in which there have been significant fluctuations in volatility from the monthly average.
Domains that became the winners and losers of the day ( Winner&Loser) in terms of positioning (gained or lost the most positions).
This information will be useful if you want to quickly restore rankings that have been affected by an algorithm change or a Google penalty, as well as if you want to try to take advantage of SERP changes.
Here are just a few things you can do with the Sensor tool.