You don't know your ideal customer well enough
Posted: Sat Dec 07, 2024 5:24 am
Let's break a myth right away. You don't communicate to gain visibility . You produce content to answer the problems of your ideal client . If he finds solutions in your publications, then he will start to follow your news and share it. Gaining visibility is the consequence of content adapted to your target .
If you don't know your persona very well, your content won't have the impact you want. And having no feedback is very demotivating, I know that well.
To reach the right people, it is imperative that you know them very well. You can't just choose a branch of the population (women between 30 and 40 years old for example). You need to know their fears, their blockages, their desires, their ambitions . In this way, you will be able to create content that makes sense for your ideal client.
And you'll see, by knowing exactly who you're talking to, finding content ideas will be child's play!
If you need to work on your persona, I invite you to download my workbook .
You don't know how to organize yourself to create content
Your why, your positioning and your ideal customer are the foundation of your business. All your actions will revolve around these elements. But for content creation, another thing is essential: knowing how to organize yourself .
There is nothing easier than sweeping your content under the rug australia whatsapp number data by pretending that you don't have time. This is false. We all have 24 hours in our day ( okay, we spend a large part of it sleeping and eating ). It is not a question of time but of priority .
Your content may not be your priority. And that’s fair enough! It’s not your core business, and we both know that running a business requires many hats. However, if you decide to use content production as a way to find new clients, you’re not going to have a choice: to see results, you have to be consistent .
And maintaining your regularity requires a rock-solid organization ! Find the routine that suits you best and stick to it. Set aside times in your week when you will be 100% focused on your content . Creating content for your business is a sign of love for your business. You give it attention. Don't take the easy way out by relegating your content to the back burner. It won't do you any favors.
My advice for being consistent: plan your content and stop posting as you go .
Spoiler alert: of course you have the right to take vacations and take breaks from your content if it's not a one-month break every 2 publications
If you don't know your persona very well, your content won't have the impact you want. And having no feedback is very demotivating, I know that well.
To reach the right people, it is imperative that you know them very well. You can't just choose a branch of the population (women between 30 and 40 years old for example). You need to know their fears, their blockages, their desires, their ambitions . In this way, you will be able to create content that makes sense for your ideal client.
And you'll see, by knowing exactly who you're talking to, finding content ideas will be child's play!
If you need to work on your persona, I invite you to download my workbook .
You don't know how to organize yourself to create content
Your why, your positioning and your ideal customer are the foundation of your business. All your actions will revolve around these elements. But for content creation, another thing is essential: knowing how to organize yourself .
There is nothing easier than sweeping your content under the rug australia whatsapp number data by pretending that you don't have time. This is false. We all have 24 hours in our day ( okay, we spend a large part of it sleeping and eating ). It is not a question of time but of priority .
Your content may not be your priority. And that’s fair enough! It’s not your core business, and we both know that running a business requires many hats. However, if you decide to use content production as a way to find new clients, you’re not going to have a choice: to see results, you have to be consistent .
And maintaining your regularity requires a rock-solid organization ! Find the routine that suits you best and stick to it. Set aside times in your week when you will be 100% focused on your content . Creating content for your business is a sign of love for your business. You give it attention. Don't take the easy way out by relegating your content to the back burner. It won't do you any favors.
My advice for being consistent: plan your content and stop posting as you go .
Spoiler alert: of course you have the right to take vacations and take breaks from your content if it's not a one-month break every 2 publications