Implement the measurement plan

[roshniakter123]

Segments
Not only do we need to monitor what people do on our digital projects, but we need to know which segment they belong to, which subset , or which conditions they correspond to. Age range, traffic source, city, mobile or desktop device, male or female audience, …

Segments are most effective when developed as part of the KPI identification phase of your using the moj database measurement plan, so I recommend setting related KPIs for the various segments.

5. Target
This is one of the most difficult parts. Target intended not as an audience to address, but as a sizing of the objectives.

TARGET = HIT THE MARK

These are the numerical values ​​that you have predetermined as indicators of success.

Targets, as Avinash says, must be SMART

Specific

Measurable

Achievable

Results focused

Time bound

They must be well defined, feasible and above all limited within a time frame. “I want to increase turnover by 10% within 6 months”.


Another critical point: unfortunately the "technical" part is often neglected , the last step is not done because the developers do not have time, because this part is not given importance, because there are no people who have these skills, because it has not been budgeted or simply people do not know what and how to do it.

Hoping that the website has been created correctly, it is necessary to verify that the various micro-conversion or conversion elements are traceable, such as buttons, calls to action, forms, thank you pages, downloads, video executions, page scrolling to know if your article has been “read”, such as the “ Wow-Score ” on the SEMrush blog, which you can find visible on each published article.