SEMrush social media tracker

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These Fantastic Four are the classic metrics that show how interested people are in your brand’s social profile and how attractive the content you post is. It’s important to see the progress of these metrics over time, so you can notice a possible drop in interest and engagement from users and change your social strategy to recover lost ground.

To find this data you can turn to the analytical part present in the admin panel of each social network (Facebook and Instagram Insights, Twittr Analytics, etc.), although I personally recommend using social media analysis why purchase dentist database from us platforms , which contain in one place all the metrics you may need to do a good Social media audit. In general, they have convenient interfaces and detailed reports that save you a lot of time. In the SEMrush toolkit we have the Social Media Tracker tool , which allows you to evaluate the effectiveness of a profile's social activities for a certain period of time.


Conversions and purchases through social channels
The marketing tools that social media offers you help you find your target and convert people interested in your product into customers. How to track people who have decided to buy from you thanks to the activities carried out on Facebook or Instagram? Use Google Analytics data . The report you need can be found via Acquisition => Social => Conversions. And don't forget to create your goals for each conversion on Google Analytics .