Receiving a comment is a demonstration of interest,

[roshniakter123]

Do not interact with followers.do not let it fall into the void, under any circumstances, even if it is a criticism. In this case you can turn it to your advantage by showing interest in the problem of the person who wrote to you, apologizing if necessary, justifying the brand's choices that may have been misunderstood. This is a great opportunity for any brand: show yourself available, friendly, attentive and your followers will love you! To always be on the ball, constantly monitor mentions of your brand . If you receive positive comments, do not forget to say thank you.

Don't take advantage of Instagram Ads. Did you know that you can get up to what is gcash 70% more conversions with sponsored ads?

Don't emphasize the text part of your post. You should use it to insert effective calls to action and to empathize with your followers. Frame the theme of your publication at the beginning of the message, always be consistent with the tone of voice of your brand , use emojis and hashtags.

Not using hashtags or not using them in the right way. Do you know what the main function of hashtags is? To gather content with the same lowest common denominator. Using them randomly, vaguely or off topic nullifies all your strategic efforts. In fact, it is a clear sign that you do not really have a strategy. If you want to get the most out of them, you must analyze the most significant ones in your niche and use them sensibly and honestly to attract the attention of people on Instagram. You can use some of the most popular hashtags in specific situations, but without exaggerating and not as a habitual norm.

Don't use Stories and Live. Stories are used every day by 300 million users and ⅓ of those with the most views are shared by companies. The first reason to start using Instagram Stories right away is that you can intercept new users: stories, in fact, have a separate feed from the photo feed. The second is that this format stimulates interaction much more and can help you create a close relationship with your followers. With Live you have an extra arrow in your bow to get noticed: when you are live, in fact, your followers receive a notification. Use Live to show behind the scenes of your productions, you can make an official announcement, you can even launch a survey. You have the unique opportunity to make people feel part of your world, your project, your company: don't waste it.

Spending too much time producing content at the expense of interacting with and caring for your community. Content brings you likes and followers, that's for sure, but on social media the most important thing is the relationship with people: your followers want to feel close to you, they want to see that you take them into consideration and feel relevant. If you want to be successful on Instagram you have to find a balance between the more editorial tasks (managing your calendar, publications, texts, ads, etc.) and those that have to do with the relationship with your fans.