A well-structured institutional website is essential to convey the company's values and identity in an accessible and impactful way. It should bring together clear information, practical features and services that integrate the consumer into the business.
Basic structure of an institutional website
Home page : This is the first impression visitors will have. It should present the company clearly, highlighting its values and differentiators. Navigation needs to be intuitive so that visitors can quickly find what they are looking for.
Who we are : In this section, the usa email list company details its mission, vision and values.
Solutions, Products and Services : It works as a showcase, displaying products and services in a visually appealing and informative way, highlighting the company's main offerings. In addition to providing information, it must be optimized for SEO, helping to improve positioning in search engines.
Contact : Facilitates communication with visitors through forms, quote requests, and other means of interaction. This section needs to be accessible and easy to use to convert visitors into customers. Well-designed
forms are essential for a good user experience. They should be easy to fill out and serve multiple functions, such as contact requests, quote requests, and situation analysis, allowing visitors to get what they need without direct assistance.
Blog : An updated blog with relevant content generates traffic and engagement. It also serves as a platform for sharing knowledge and establishing the company as an authority in its industry.
The clear structure of an institutional website is essential to ensure that visitors quickly find the information they are looking for.
Intuitive navigation not only improves the user experience, but also increases the chances of conversion.
By organizing content in a logical and accessible way, you make it easier for visitors to reach your website and take the desired action, whether it be getting in touch, requesting a quote or finding out more about your products and services.
Using WordPress to create your institutional website can significantly simplify this process.
With its user-friendly interface and wide range of plugins and themes, WordPress offers the flexibility to customize your website structure to suit your business's specific needs.
Plus, it allows you to easily implement features like blogs, contact forms, and social media integration, all while keeping your site SEO-friendly.
Check out this service: SEO Consulting .
Layout of an Institutional Website
A well-structured layout is essential to create an institutional website that truly engages visitors.
Responsive design is essential, ensuring that the website works well on any device, be it a Smart TV, notebook, desktop, tablet or smartphone .
This ensures that all visitors have a consistent and satisfying experience, regardless of how they access the site.
Here are some layout types that you can consider, depending on your needs and target audience:
Minimalist : Prioritizes simplicity, highlighting only the main content and eliminating distractions.
Clean : Uses white space effectively, creating an organized and easy-to-navigate look.
Interactive : Includes dynamic elements that encourage user participation, such as animations and scrolling effects.
Corporate : Offers a serious and professional look, ideal for companies looking to reinforce their image of authority.
Industrial : Features a robust and functional design, suitable for more technical sectors.
Retail : Highlights products and offers, making it easy to browse categories and discover new items.
E-commerce : Focused on conversion, with features that make the purchasing process simple and intuitive.
Creative : Uses vibrant colors and unconventional layouts for brands that want to stand out through innovation.
Portfolio : Ideal for artists and designers, emphasizes the visual presentation of work and projects.
Educational : Structured to facilitate access to information and learning resources.
Blog : Organizes content so that posts are easily accessible and shareable.
Choosing the right layout is about aligning the design with the company's goals and users' expectations, ensuring that the browsing experience is not only efficient but also memorable.
Price of an Institutional Website
The cost of creating an institutional website can vary significantly, depending on factors such as complexity, desired functionalities and ongoing maintenance.
For small businesses, a basic institutional website , with around 4 to 10 pages, can cost between R$2,300 and R$6,000. This type of website usually includes basic features such as a rotating banner, 6 pages, WhatsApp button and contact forms.
For mid-sized companies and startups that need a more robust website with additional features such as a content management system (CMS), chatbots, and custom layout, costs can range from $8,000 to $20,000. These websites offer more pages and advanced features that support the company's operations more comprehensively.
Large companies and industries that require complex websites with hundreds of pages and advanced integrations can expect to invest between $30,000 and $120,000.
Some websites may include features such as intranets, employee login areas, and integration with existing business systems.
The choice of an institutional website must always consider the balance between cost and functionality, ensuring that the investment meets the specific needs of the company and supports its growth objectives.
7 models and examples of Institutional Websites
Visiting different models of institutional websites can provide an understanding of what makes a website effective and pleasant to navigate.
When considering examples of successful websites, it is important to note how each site meets the specific needs of its industry.
For example, a website for a technology company might emphasize innovation and interactivity, while a website for a nonprofit might focus on mission and social impact.
Check out 7 models and examples of institutional websites from different segments below.
Creation of an institutional website for a company providing industrial services and repairs: The website reflects modernity and innovation, with a design that highlights the company's expertise in the industrial segment.
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