Difficult to Measure Success Content Marketing
Posted: Thu Jan 30, 2025 10:47 am
Of course, you can measure all sorts of things in content marketing:
access numbers
traffic
rankings
leads
But the concrete success, i.e. new guatemala telegram screenin customers or at least new inquiries, you will only ever notice very indirectly and of course you will practically never be able to trace it back to a specific post or video.
The success of content marketing depends on the overall content marketing strategy.
Change your perspective
Don't be confused by the numbers, which are often just vanity numbers (technical term: vanity metrics) . Of course, the more visitors you have , the higher the probability that you will generate customers with your content marketing .
But what’s even more important is that you have the right visitors.
Namely, those who are a good fit for you as customers and those for whom you can offer a tailor-made solution. And that works well even with relatively few readers, listeners or viewers - so change your perspective and do your SEO homework while you're at it.
access numbers
traffic
rankings
leads
But the concrete success, i.e. new guatemala telegram screenin customers or at least new inquiries, you will only ever notice very indirectly and of course you will practically never be able to trace it back to a specific post or video.
The success of content marketing depends on the overall content marketing strategy.
Change your perspective
Don't be confused by the numbers, which are often just vanity numbers (technical term: vanity metrics) . Of course, the more visitors you have , the higher the probability that you will generate customers with your content marketing .
But what’s even more important is that you have the right visitors.
Namely, those who are a good fit for you as customers and those for whom you can offer a tailor-made solution. And that works well even with relatively few readers, listeners or viewers - so change your perspective and do your SEO homework while you're at it.