B2C (Business to Consumer)
Posted: Thu Jan 30, 2025 10:23 am
Selling to consumers, businesses and government has some process differences that need attention
The marketplace is a business model that enables a direct connection between customer and supplier without the participation of intermediaries, bringing together different argentina phone number data types of products and services in order to reach the largest possible number of customers and ensure user satisfaction, allowing them to find different products in the same place.
Examples of marketplaces include Amazon, Americanas, Extra, Magazine Luiza, Netshoes and Mercado Livre. In these online stores, consumers interested in purchasing a product or service can consult an online catalog, place orders, make financial transactions, check the purchase process, among other facilities.
According to a survey by Ebit , the marketplace model is already responsible for almost 18.5% of all e-commerce revenue in Brazil.
In 2017, R$8.8 billion came from marketplaces, out of a total of R$47.7 billion that Brazilian e-commerce collected.
There are marketplaces that specialize in a specific segment, known as “niche marketplaces,” such as clothing, travel, or home appliances, which are usually aimed at the end consumer. However, not all marketplaces are B2C. That’s what we’re going to learn about now. Check it out:
This is the most common type of marketplace. It is a direct sale to the end customer. Typically, it is a sale operated by a retailer, but as we said at the beginning of the text, it can also be operated by a distributor or manufacturer, without including an intermediary in the purchasing process.
Examples:
B2B (Business to Business)
While in B2C, there is a company that sells a product to the end customer, B2B deals with a sales model between two companies. The purpose of the buyer is usually to replenish stock and resell or even to acquire raw materials that go into the production line to generate a final product.
It is important to remember that, in negotiations between companies, there are more complex issues that do not appear in B2C purchases, for example, such as larger discounts based on the purchase volume, sales invoiced with a credit limit, different taxes depending on the state or type of company, among other aspects.
The marketplace is a business model that enables a direct connection between customer and supplier without the participation of intermediaries, bringing together different argentina phone number data types of products and services in order to reach the largest possible number of customers and ensure user satisfaction, allowing them to find different products in the same place.
Examples of marketplaces include Amazon, Americanas, Extra, Magazine Luiza, Netshoes and Mercado Livre. In these online stores, consumers interested in purchasing a product or service can consult an online catalog, place orders, make financial transactions, check the purchase process, among other facilities.
According to a survey by Ebit , the marketplace model is already responsible for almost 18.5% of all e-commerce revenue in Brazil.
In 2017, R$8.8 billion came from marketplaces, out of a total of R$47.7 billion that Brazilian e-commerce collected.
There are marketplaces that specialize in a specific segment, known as “niche marketplaces,” such as clothing, travel, or home appliances, which are usually aimed at the end consumer. However, not all marketplaces are B2C. That’s what we’re going to learn about now. Check it out:
This is the most common type of marketplace. It is a direct sale to the end customer. Typically, it is a sale operated by a retailer, but as we said at the beginning of the text, it can also be operated by a distributor or manufacturer, without including an intermediary in the purchasing process.
Examples:
B2B (Business to Business)
While in B2C, there is a company that sells a product to the end customer, B2B deals with a sales model between two companies. The purpose of the buyer is usually to replenish stock and resell or even to acquire raw materials that go into the production line to generate a final product.
It is important to remember that, in negotiations between companies, there are more complex issues that do not appear in B2C purchases, for example, such as larger discounts based on the purchase volume, sales invoiced with a credit limit, different taxes depending on the state or type of company, among other aspects.